Culture, Quantified.

Values, norms, attitudes, and beliefs.

Collectively, these unseen forces shape behaviors that impact your bottom line. We make them visible, so you can control for them. We’re a tech company whose platform captures cultural data and correlates it to performance. Our image-based tools reveal, empirically, how your employees think and feel about other people. Our analytics make clear how to harness those collective attitudes to drive your revenue and growth objectives.

Because what you can measure, you can change.

We Measure What Matters


Openness. Empathy. Belonging.

These are qualities associated with an inclusive workplace. But how much do they contribute to performance?

On our platform, you’ll find out. Our platform continuously captures, correlates, and tracks all your culture data in the context of results that matter to you: productivity, quality, safety, profitability. With dynamic reporting, you’ll discover in real time where your people are best aligned to their objectives on:


  • Project Teams
  • Functional Units
  • Organizational Divisions
  • Business Enterprises

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Turn Culture into Competitive Advantage



Attitudes affect outcomes. Learn why some teams innovate and others argue; why one group closes on deals while another continues to circle; why the San Diego facility consistently delivers while the St. Louis operation keeps dropping orders.



Product defects. Misguided marketing campaigns. Unhappy customers. Quality suffers when workers feel excluded or undervalued. Find out where low levels of belonging are sabotaging your standards.



Where is culture a liability? Discover how group norms and attitudes affect the number of HR grievances filed, insurance claims made, plant injuries sustained, and lawsuits initiated.



Unpack the cultural makeup of your high-performing teams in sales, customer service, R&D, and marketing so you can scale their winning formula to improve resource utilization, boost brand recognition, and grow market share.

Our Cloud-based Solutions



Developing your people is a top priority. So is containing your costs. Insights from our metrics deliver on both.

Our core analysis shows you by band, tenure, and census data which groups could most benefit from cultural development, and where ongoing programmatic support is most likely to pay off. For an additional fee, we can reveal developmental gaps by office, geography, or work habits. The larger your cohort, the richer the census data we provide—allowing you to deploy development and support by demographic category.

Employees targeted for training are then seamlessly connected, via our integrated platform, to your LMS, corporate university, external partners, or on-demand content. Post-training, they can access our diagnostics for a follow-up assessment, allowing you to see their collective progress and benchmark it against their industry peers. And because test results and recommendations are personal and private at the individual level, employees are empowered to take charge of their own ongoing development.

Our ecosystem puts all cultural data—EEOC-compliant census, g-dii test scores, engagement survey results, external indices—at your fingertips, standardized to work with your HRIS, so that you can invest human resources confident of the dividends.

CULTURAL ROI (Return on Investment)


You’ve invested in quite a bit of cultural development. You’ve also amassed considerable data on your workforce. Are you any closer to achieving your talent objectives?

On our platform, you’ll find out. Our ecosystem helps you make sense of your overall spend by putting all your expensive take-aways—inventories, assessments, survey results, test scores, census data, benchmarking data—in the context of how your employees actually think and feel as a result of your investment. You don’t need to give us the data. Just give us the populations you’ve invested in. We’ll segment them as you have, to facilitate the overlay of our data to yours, and then deploy our diagnostics to these groups as many as four times per year. You’ll see how their attitudes and beliefs evolve as a function of the support, development, and training they’ve received.

In just a few months, you’ll know what’s working, and what’s not; where your investment is best spent, and where it should be redirected. That’s insight that pays for itself.



Productivity. Quality. Safety. Profitability. In every outcome you measure, culture plays a significant role. But what is it?

That’s vital intel we can provide. With our vertical analysis of your workforce—by function, facility, division, unit, or enterprise—you’ll learn not only what your culture is, but also how it collectively impacts performance, however you measure it. Dynamic reporting over time reveals, on our platform, which attitudes and beliefs are predictive of success; where an inclination to be judgmental lowers risk; and how inclusion correlates to employee engagement, innovation, customer satisfaction, and increased revenues.

Most importantly, our correlations produce standard metrics, so you can benchmark your results against your competitors’, or assess an acquisition for cultural compatibility, even if the underlying KPIs aren’t the same.

Populated by these insights, our dashboard confers a crucial edge to decision-makers. You’ll be able to align your people to the goals they’re culturally equipped to drive—and harness their culture “smarts” to win clients and customers, attract and retain top talent, and grow market share. 

The Humans Behind the Insights

g-dii was created by a demographically diverse set of leaders who know from decades of experience just how intensively—if invisibly—an organization’s dominant culture can accelerate—or suppress—business growth. While each of us brings distinct skills and a unique perspective, we’re united by our belief that cultural transformation begins with empirical insight.

Management Team


CEO & Co-Founder


PhD – Chief Science Officer


COO, CTO & Co-Founder


 Sr. Advisor & Co-Founder


SVP, Marketing & Product Research


JD, Data & Security Officer


Creative Director

Board of Advisors


Customer Programs & Advocacy


Strategy & Data Insights


Governance & Global Business Strategy


Strategic Communications & Public Relations


Content Creation & Curation


Human Capital Exec. & Leadership Coach


Product Development  & Management

Take Us for a Test Drive

Lots of companies want to get under the hood of your culture. But we know you can’t just let anyone tinker with the engine. That’s why we’re willing to demo our platform. Fill out the form below, and we’ll help you get comfortable. Because our fix to persistent performance problems is like nothing else on the market.

All questions must be answered unless marked as (optional)

We will only use your email to contact you.



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© 2016 – g-dii Enterprises

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