Strategy and Data Insights
Currently leading the global development, integration and execution of data, technology and insights with key data partnership for GroupM and other WPP data centric companies. An advocate for the consumer, shopper, brand and data she is constantly discovering and developing insights and new perspective to keep clients ahead of the curve. Extensive global experience in both B2C and B2B. Her experience spans client, supplier, and agency sides of the business.
For over 2 decades she has successfully designed, developed and launched billion dollar brands via global holistic communications, marketing strategy and insight.
Her brand portfolio includes P&G, Coca Cola, VWG, Nokia, Avaya, Mars and Prudential.